Canadian Cross-Country Ski Athletes Build Comfort with SmartWool
CANMORE, Alta.—Canada’s cross-country ski athletes will have extra comfort at the start line in their quest for the podium, thanks to a new deal with BlueRiver Trading Ltd. on Monday.
Athletes will wear SmartWool®’s world famous merino wool socks, which will keep them warm in an effort to achieve optimum performance over the next three years, for for training, walking and competition. BlueRiver Trading Ltd is the exclusive Canadian distributor of SmartWool® apparel, socks and accessories.
“Cross-country skiers spend countless hours training and competing outside, many times in very cold conditions. Minimizing distractions like cold feet or hands on the start line is critical for ensuring athletes remain focused on their performance,” said Tom Holland, high-performance director, Cross Country Canada. “Having access to proper gear can be the difference between finishing on or off the podium.”
BlueRiver Trading Ltd. will supply the National Ski Team with a full range of SmartWool® socks, and will provide sampling and demo opportunities at select Cross Country Canada organized events. The product will also be available for the Canadian cross-country ski community to purchase online at www.cccski.ca
“BlueRiver Trading Ltd. is a company that truly cares about getting the best merino socks possible on our Canadian athletes,” said Jannett Ioannides, marketing manager for BlueRiver Trading Ltd, the company exclusively distributing SmartWool® in Canada. “We want our Canadian athletes to be ready for whatever conditions they may face on the World Cup circuit. Our three-year agreement with Cross Country Canada is just one example of our long term commitment to developing the best athletes Canada has to offer.”
Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool®’s award winning website: www.SmartWool.com. SmartWool® LLC is a wholly owned subsidiary of VF Corporation.
For information on the full range of SmartWool® apparel, socks and accessories available in Canada or to find a Canadian dealer near you, please log onto www.bluerivertrading.com. SmartWool® is distributed exclusively in Canada by BlueRiver Trading Ltd.
Cross Country Canada is the governing body of cross-country skiing in Canada, which is the nation’s optimal winter sport and recreational activity with more than one million Canadians participating annually. Its 51,000 members include athletes, coaches, officials and skiers of all ages and abilities, including those on Canada’s National Ski Teams and Para-Nordic Ski Teams. With the support of its valued corporate partners – Haywood Securities Inc., AltaGas, Teck Resources Ltd. and Statoil – along with the Government of Canada, Canadian Olympic Committee, Canadian Paralympic Committee and Own the Podium, Cross Country Canada develops Olympic, Paralympic and world champions. For more information on Cross Country Canada, please visit us at www.cccski.com.
FOR MORE INFORMATION:
Chris Dornan Jannett Ioannides
Cross Country Canada BlueRiver Trading Ltd.
T: 281-703-4394 T : 905-738-9401
E-mail: firstname.lastname@example.org E-mail : email@example.com