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    • The Canadian Paralympic Committee leads Media Consortium creating unprecedented broadcast coverage of Sochi 2014 Paralympic Winter Games

      November 27, 2013

      TORONTO, November 27, 2013 – With 100 days to go to the Sochi 2014 Paralympic Winter Games, the Canadian Paralympic Committee (CPC) today unveiled an unprecedented, fully accessible broadcast and electronic media plans for the most comprehensive coverage ever offered in Canada for a Paralympic Games – more than 65 hours of broadcast and up to 350 hours of digital streaming, connecting Canadians via multi platforms.

      Through a pioneering new broadcast model, the Canadian Paralympic Committee has secured the Canadian broadcast rights to the Sochi 2014 Paralympic Winter Games and RIO 2016. CPC will lead the Paralympic Broadcast Consortium partners in creating coverage on five broadcast/digital platforms: CBC/Radio-Canada, Sportsnet (through an agreement with CBC), Accessible Media Inc. (AMI) and Yahoo Canada Sports.

      In addition, SendtoNews will distribute full news access highlights to all Canadian media for both broadcast and digital usage at no cost to users.

      “This innovative model will bring the excitement and drama of the Paralympic Games in Sochi back home to Canada and connect with all Canadians,” said GaĆ©tan Tardif, President of the Canadian Paralympic Committee. “This new partnership provides an opportunity for the CPC to increase awareness of the Paralympic movement in Canada and bring unprecedented value to our corporate partners.”

      “During the London 2012 Paralympic Games, we saw broadcast records soar across many continents. In Canada, Canadians told us that they wanted more Paralympic Games coverage on television – and the CPC listened and acted,” said Martin Richard, Executive Director of Communications and Marketing. "Each media partner brings a unique element to the table allowing us to widen the scope of the coverage, yet share a common goal and passion of telling our athletes' incredible stories and exciting athletic achievements."

      Canadian Paralympic athletes – who have long been asking for enhanced coverage – were thrilled to hear of the plans.

      “This is an incredibly exciting day for Canadian Paralympic sport,” said Brian McKeever, a 10-time Paralympic medallist in para-Nordic skiing. “The visibility and support that Team Canada’s athletes will experience through the Paralympic Broadcast Consortium will be a great morale boost to all of us competing in Sochi, knowing that our loved ones back home, as well as all Canadians, will be able to follow the action and cheer on their team.”